Step Plan: search engine optimization (SEO) process

Our step by step process clearly sets out and plans the various stages involved in assisting with your search engine optimization.

SEO Feasibility Study
Step 1
  • Business understanding and online opportunity evaluation
  • Project requirements capture, delivery and realistic time scales
  • Budget planning and expected return on investment
Site Capture and initial report
Step 2
  • Existing web site assessment and capture
  • Keyword definition and agreement
  • Current search inclusion and ranking report
search engine optimization
Step 4
  • Assessment of each page
  • Optimization and additional page designs
  • Uploading of new site
Search engine submission
Step 5
  • Definition of key search engines
  • Submission to search engines
Pay by click strategy
Step 5
  • Top up / interim traffic strategy definition.
  • Google Adwords and Overture Account Setup
Supporting Services
Step 6
  • Ongoing optimization maintenance
  • Quarterly ranking reports
  • Telephone and email support
Performance Review
Step 7
  • 6 monthly review of search engine performance
  • Adjustment recommendations