In this article “5 Tips to Getting More Likes on Your Facebook Page” published on socialmediatoday, the writer points out 5 very basic steps. I would highlight this one to all Small Business owners:

Add the URL to your facebook page on everything you can think of – twitter page, LinkedIn page, business card, resume, skillpages – ANYTHING! This way people will surely look up the URL and 4 out of 10 people will surely hit the like button.

Do this, and the Likes will follow – but be sure to have a Facebook page that compliments your business.